Isra Fityan
Senior Marketing
Manager
- G-mail
- Phone UAE /Whatsapp
Senior Digital Marketer with 6+ years of experience.
Managed $5M+ in ad spend since 2019 across the Gulf. Expert in campaign management, business tracking & client communication. Served 200+ client
Experience
Senior Performance Media Buyer
Tashweesh Agency, Saudi Arabia
● Coordinated cross-functional teams to ensure
seamless execution of integrated marketing
campaigns from start to finish.
● Maximized reach within allocated budgets by
identifying cost-effective advertising solutions
across various media formats.
● Managed multiple projects simultaneously,
ensuring timely delivery and meeting client
expectations.
● Analyzed campaign performance data, making
informed recommendations for future strategies
and budget allocation adjustments.
● Conducted comprehensive market research to
identify new opportunities and stay ahead of
industry trends.
● Increased client ROI by strategically negotiating
advertising placements across various platforms.
Senior Performance Media Buyer
Abad Training Institute, Saudi Arabia
● Achieved monthly sales exceeding 2 million SAR
for Abad Training Institute in Riyadh, totaling 24
million SAR annually across all platforms.
● Expanded brand presence and engagement,
increasing followers on Twitter, Instagram, Google,
and Snapchat.
● Designed and managed multi-platform
campaigns, ensuring consistent growth in both
sales and audience reach.
● Optimized digital marketing strategies, leveraging
platform-specific insights to maximize performance
and ROI.
● Monitored and analyzed performance metrics,
ensuring continuous improvement and alignment
with business objectives.
● Enhanced audience interaction, fostering stronger
connections and boosting brand loyalty across
social media platforms.
Media Buyer
KH Agency, Saudi Arabia
● Maximized reach within allocated budgets by
identifying cost-effective advertising solutions
across various media formats.
● Coordinated cross-functional teams to ensure
seamless execution of integrated marketing
campaigns from start to finish.
● Managed multiple projects simultaneously,
ensuring timely delivery and meeting client
expectations.
● Analyzed campaign performance data, making
informed recommendations for future strategies
and budget allocation adjustments.
● Conducted comprehensive market research to
identify new opportunities and stay ahead of
industry trends.
● Optimized ad campaigns for enhanced
performance through regular monitoring and data
analysis.
Media Buyer
Startup Qatar Agency, Qatar
● Managed media buying across various fields.
Senior Performance Media Buyer
Ceas Agency, Egypt & Saudi Arabia
● Designed and executed specialized e-commerce
campaigns, achieving sales exceeding 500,000
SAR.
● Led successful awareness campaigns, reaching
over 1 million impressions and enhancing brand
visibility.
● Managed strategic real estate campaigns,
delivering high-quality leads at a cost of only 20
SAR per lead.
● Coordinated and managed multiple projects,
ensuring deadlines were met and client
expectations exceeded.
● Conducted comprehensive market research,
identifying new opportunities and staying ahead of
industry trends.
● Optimized campaign budgets, negotiating cost
effective advertising placements to deliver
measurable results.
Senior Media Buyer
Panda Agency, United Arab Emirates
● Presented comprehensive post-campaign reports
to stakeholders, highlighting key metrics and
results achieved throughout the engagement.
● Consistently delivered successful campaigns,
resulting in increased brand awareness and
market share for clients.
● Utilized advanced analytics tools to measure
campaign effectiveness and inform future
strategy decisions.
● Leveraged extensive knowledge of traditional and
digital media channels to identify new
opportunities for clients” brands.
● Negotiated added-value opportunities such as
sponsorships and promotions on behalf of clients,
increasing overall campaign value without
additional spend.
● Developed strong relationships with media
partners to secure prime ad placements at
competitive rates.
Senior Media Buyer
Be Group Agency, UAE, Canada, Egypt Oversaw media buying operations and campaign performance.
Media Buyer Real Estate Specialist
El Morshedy Developments, Egypt Dream Town Development: Generated over 1,000 leads per month. Master Gold Egypt: Generated over 2,300 leads per month. Memar El Morshedy Development SRD Development Meraas Development: Achieved sales of 16 million in the next month.
Case Studies
📌Aesthetic & Medical Clinic in Ajman
1. Client Overview:
A specialized clinic in Ajman offering cosmetic and medical services such as fillers, Botox, laser treatments, and skincare procedures, targeting women across the UAE.
2. Campaign Objective:
Generate high-quality leads (appointments/inquiries).
Reduce cost per lead (CPL) while maintaining lead quality.
3. Platforms Used:
Meta Ads (Facebook & Instagram).
Main content: Real clinic footage showing actual treatments being performed to build credibility and trust.
4. Target Audience:
Women aged 20–45 in Ajman, Sharjah, and Dubai.
Interests: skincare, beauty, aesthetic clinics, fillers, laser.
5. Campaign Performance:
Duration: January 1 – June 12, 2025
Ad Spend: $19,547.43
Results:
775 Leads
6,831 Clicks
2,396,356 Paid Impressions
226,591 2-second video views
Average CPL: $25.22
6. Challenges:
High CPL at the beginning of the campaign, reaching over $100 on some days.
Underperforming creatives with generic or overly promotional messaging.
7. Solutions Implemented:
Switched to authentic video content shot inside the clinic during real procedures.
Focused messaging on service safety, results, and trust in the medical team.
Refined audience targeting by segmenting based on age and location.
Optimized budget distribution across ad sets based on performance.
8. Final Results & Insights:
CPL dropped to less than 25% of its initial value.
High-quality leads maintained throughout the campaign.
Clinic’s credibility improved thanks to real, transparent video content.
Boosted digital visibility and increased organic follower growth.
Let me know if you’d like this formatted into a presentation slide or PDF one-pager for sharing with clients or your portfolio.
And feel free to send the next ad for its own case study!
We’re excited to share the results of our latest awareness campaign, successfully executed in Saudi Arabia!
🎯 Saudi Arabia | Cost Per Lead SAR 23.22
Lowered lead cost and boosted conversion rates.
Budget Allocation: Focused spend on high-performing campaigns.
Content Optimization: Continuous A/B testing improved engagement and reduced CPL.
⚠ United Arab Emirates .. “ROAS 12.03”
– The campaign generated 4,035 headphone purchases across Arab countries.
📍 SAUDI ARABIA & EGYPT .. " ROAS 11.63"
The campaign achieved impressive results, demonstrating strong purchase conversions and engagement metrics.
📍 SAUDI ARABIA | ROAS 4.96
🚀 Success Story Alert! 🚀
We’re thrilled to share the outstanding results from a recent campaign for a leading Saudi brand specializing in home laser devices. This campaign truly highlights the power of data-driven strategies, creative excellence, and precise targeting.
Case Study: Maximizing ROI in Real Estate Advertising with Degla Landmark
Explore the strategic implementation of ad placements and compelling messaging which have significantly contributed to heightened engagement and increased sales for this dynamic clothing brand.
By benefiting from our consultations, Dream Town Developments has taken a pioneering step by leveraging TikTok to expand its reach and engage with a younger, more dynamic audience. Here, we dive deep into this strategic move, showcasing our extensive efforts and outstanding results.
In Cairo’s busy real estate market, achieving visibility and attracting the right customers can be intense. But for Dream Town Developments, we, at Be Group, met this challenge with a groundbreaking solution. 🚀
My Clients
